JASON SECREST

What's the Most Important Thing in Your Design — and Is It Actually the Most Visually Prominent Element?

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What Texture or Grain Would Make Your Design Feel Like It Was Made by Hand Instead of a Computer?

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What One Shadow Cut Would Make Your Design Go From Flat to Dimensional in Under 5 Minutes?

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Can You Read Your Design Clearly in Pure Black and White — With No Color Information at All?

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Where Is Your Light Source — and Is Every Shadow in Your Design Consistent With It?

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If Your Design Had to Survive Being Washed 100 Times, What Would It Look Like — and Does That Match Your Aesthetic?

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What's the One Texture Treatment Your Niche Expects to See — and What Happens If You Break That Expectation?

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What Would Your Design Look Like If It Had Been Printed, Aged 10 Years, Then Scanned Back In?

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Is Your Texture Part of the Design — or Just a Filter You Applied on Top of It?

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What Era or Aesthetic Does Your Design Want to Live In — and What Texture Communicates That Instantly?

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